If exposed to a target market, native ads seem the way to go. Participants who "didn't click on the ads were still MUCH MORE likely to call the featured restaurant than those who saw no advertising at all."
A comment on "Disguised 'Native' Ads Don't Fool Us Anymore" (S. Waikar).
Original comment posted on the approximate date above.
Related: Celebrity Endorsements (2020)
Related: Branding (2020)
Related: Data Privacy (2021)
Related: "Weapons of Math Destruction" (2020)