Kudos to the NAACP for innovating its economic impact and revenue models. Such leverage of the equity markets will incentivize privately held companies as well. I won't mind investing in this ETF myself.
A comment on "The NAACP Launched a Socially-Driven ETF to Foster Impact Investing and Corporate Diversity" (J. McKinney).
Related: Oral History Archive (2020)
Related: Ecosia (2020)
Related: Tech Leadership, II (2020)